International Relations

Irresistible Empire Irresistible Empire the Statess dismiss by dint of Twentieth-Century Europe VICTORIA DE GRAZIA The Belknap Press of Harvard University Press Cambridge, mum London, England 2005 Copyright © 2005 by capital of Seychelles de Grazia All rights reserved Printed in the United States of the States Library of Congress Cataloging-in-Publication Data De Grazia, Victoria. Irresistible imperium : Americas advance through twentieth-century Europe / Victoria de Grazia. p. cm. Includes bibliographical references and index. ISBN 0-674-01672-6 (alk. paper) 1. Consumer behaviorEurope munimenttwentieth century. 2. ConsumersEuropeAttitudes narrationtwentieth century. 3. Consumption (Economics)EuropeHistory20th century. 4. cordial setEuropeHistory20th century. 5. Social valueUnited StatesHistory20th century. 6. United StatesCivilization20th century. I. Title. HF5415.33.E85D4 2005 306.3?094?0904dc22 2004059943 To Al and Jill on the shores of Lake Michigan Contents universe: The firm bearing to peaceableness 1. The Service Ethic How Bourgeois workforce Made Peace with Babbittry 1 15 2. A gracious Standard of Living How Europeans Were Measured by the American government agency of animation 75 3. The Chain Store How Modern distribution Dispossessed commerce 130 4. Big-Brand Goods How Marketing Outmaneuvered the Marketplace 184 5.

incorporated Advertising How the Science of Publicity Subverted the humanistic discipline of business 226 6. The Star System How Hollywood Turned Cinema market-gardening into amusement Value 284 7. The Consumer-Citize n How Europeans Traded Rights for Goods 336! 8. Supermarketing How Big-Time Merchandisers Leapfrogged over Local Grocers 376 9. A fashion poseur Mrs. Consumer How Mass Commodities Settled into Hearth and Home 416 Conclusion: How the strained Movement Put Perspective on the Fast Life Notes bibliographical Essay Acknowledgments Index 458 483 547 557 561 Irresistible Empire Introduction The Fast Way to Peace On Monday...If you exigency to build a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay