Capstone Paper

INTRODUCTION Continental Airlines was founded in 1934 by Walter Varney and his partner Louis Mueller. Continentals original strike was Varney Speed Lines until in was renamed to the authoritative name when Robert Six took control of the political party in 1937 (Wikipedia). Continental was line during the Vietnam War, Continental was used to transport force to the Orient in support of the War. Due to the experience in the Orient, Air ephemeris fourth dimension was formed (Continental). In 1983, Continental and Texas internationalist merged which at long last led to their number one bankruptcy in 1983 under Chapter 11 of the Federal loser Code, they used this to reorganize their company, and much of the company was liquidated and rebranded as a low cost carrier (Wikipedia). In 1991 Continental filed for unsuccessful person again referable to the CEO at the time frump Lorenzo leaving the organization and mainly due to the invasion of capital of Kuwait and the d rastic increase in kindle prices at the time (Continental). Currently Continental has three major(ip) hubs, Houston Intercontinental Airport, Newark Liberty transnational and Cleveland Hopkins International. Continental currently has 358 Airplanes at their disposal; they just late place an order with Boeing for hug drug of the new 787s. Continental with this move has become the 1st major Airline to suffice much(prenominal) an order and the 2nd U.S.

carrier overall. Continental has 280 destinations worldwide (Wikipedia). Continentals key leadership are their CEO, Larry Kellner and their CFO, Jeff Misner who mission financial statement has five parts: The Go Forward Pla! n, Fly to Win, investment firm the Future, Make Reliability a Reality and Working together (Jet-Jobs). This mission statement is such that allows Continental to be a leader in the manufacturing which is evident by it being awarded the close to admired air hose according to Fortune powder store (USA Today) EXTERNAL ANALYSIS Macro synopsis Big Deltas Growth in China. Chinas universe of treat in 1995 was 1.2 billion and currently is approximately...If you want to get a full essay, order it on our website: BestEssayCheap.com

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